I talk about books a lot here. Sorry, but I love them; they are my passion and have been the basis of my career for over 30 years.
Today I’m going to mention books yet again, but it could be about anything – food, clothing, toys, whatever.
In my store (yes, a bookstore), we run a Holiday Book Drive through a program called Reach Out and Read, which promotes early literacy through pediatric exam rooms. It doesn’t cost the store a thing. At every checkout, there is a selection of inexpensive kids’ books, and you are welcome to plop one into your pile of purchases (I know, I know, I’ve already spoken about how stores constantly busking bugs me back on September 13, but this is a little different). The books are then distributed later to kids who may get no gifts at all during the holiday season.
There are lots of drives like this around the holidays: there’s even a box out in the lobby of my apartment building to donate food items for Thanksgiving. All I’m saying it that it occurs to me that it’s a great idea, and if you own a retail establishment, it almost doesn’t matter what you sell – light bulbs, toilet paper, juice, toys, pie, books, fruit, movie tickets, tacos, towels – you should put a box out, and make it easy for your customers to choose a selection from your wares and give a little. If you’re a customer, urge your local shops to start this practice. Make the first donation.
All I can think about is turkey right now. And you know if I go to the grocery store, stand in one spot and do a 360, I’ll see people who are wondering how they’re going to buy one.
Buy two. Give one away.